Donor Persona

Maximize Retention and Raise More Funds From Your Donors

Nonprofit Healthcare Organization


Deployment country
United States



The hospital’s patients are connected to the most advanced care available and is recognized both locally and nationally for the care they provide, their commitment to patients, their investment in technology and involvement in the community.

Business need

The hospital have hundreds and thousands of patients whose family or themselves make contribution to the hospital in-order to increase the community impact. The foundation at the hospital needs to know their donors better, understand their persona, predict churn, understand retention and solicited donations.

Findability Platform powered by IBM Watson’s Personality Insight API creates persona of each donor. Creates their Digital Body Language (DBL). Predicts behavior. Understand the risks.


Analytics is helping the hospital to know their donors well. Can make persona based engagement to drive more engagement. Understand behaviors and increase retention.

Cloud Services


Watch Ginni Rometty, IBM CEO making reference to this use case in her keynote at the PartnerWorld Conference