Anand Mahurkar of Findability Sciences accepted into Forbes Technology Council

Forbes Technology Council Is an Invitation-Only Community for World-Class CIOs, CTOs, and Technology Executives.
WOBURN, Mass. – Sept. 21, 2018 – PRLog — Anand Mahurkar, Founder and Chairman of Boston headquartered Findability Sciences, has been accepted into Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs, and technology executives.

Mr. Mahurkar was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

“We are honored to welcome Mr. Mahurkar into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Technology Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

As an accepted member of the Council, Anand has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected local leaders in a private forum. Anand will also be invited to work with a professional editorial team to share his expert insights in original business articles on, and to contribute to published Q&A panels alongside other experts.

Finally, Anand Mahurkar will benefit from exclusive access to vetted business service partners, membership-branded marketing collateral, and the high-touch support of the Forbes Councils member concierge team.

“I am very excited to join this elite group in the industry. I look forward to contributing to and my interactions with the fellow members. Platforms like Forbes Technology Council allows greater collaboration, sharing ideas and learn from its accomplished members” said Anand Mahurkar, who founded Findability Sciences, a SoftBank Corp portfolio company.


Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

For more information about Forbes Technology Council, visit To learn more about Forbes Councils, visit


Findability Sciences, a SoftBank Corp’s portfolio company, applies the power of big data, cognitive computing, and artificial intelligence (AI) in its core product: the award-winning Findability Platform®. The Findability Platform makes use of its proprietary technologies to add context to data and incorporates self-learning capabilities to deliver turnkey solutions to major global corporations in the insurance, retail, manufacturing, financial services, trading, healthcare, and transportation industries.

For more information on Findability Sciences, visit

Findability Sciences opens FS Labs; a new business Unit to Offer Consulting Services in AI

Findability Sciences opens FS Labs; a new business Unit to Offer Consulting Services in AI

Srinivasan “Balaji” Krishnamoorthy to lead the efforts. Enters agreement with two global leaders in their respective verticals.
S Krishnamoorthy SVP FS Labs

WOBURN, Mass. – Aug. 18, 2018 – PRLog — Findability Sciences, a leading product company in the area of Cognition and AI with its core offering, the Findability Platform® announced today opening of FS Labs, a new business unit to offer consulting services across several vertical markets it serves. The development signifies a strategic growth initiative by Findability Sciences, helping its clients design, develop, and deliver Artificial Intelligence and Cognitive projects and solutions.

“In serving our customers, we saw an unmet need in the market that we are well positioned to address. While businesses are excited about the possibilities that exist in implementing AI solutions, they are often unsure of what approach to take and they don’t have an existing competency in-house. With 8 years of experience in building a market leading product, the Findability Platform®, FS Labs is a logical extension to our existing capabilities. This will improve time to market for our customers, reduce their capital requirements and help yield a faster ROI,”said Anand Mahurkar, CEO of Findability Sciences.  Senior Vice President, Srinivasan “Balaji” Krishnamoorthy will be leading this effort.

FS Labs taps into the knowledge of experts from Findability Sciences’ core research, software, and applications groups, as well as industry domain experts in areas including healthcare, financial services, retail, and manufacturing. With the support of FS Labs –  clients are able to implement innovative business and technology solutions. Through requisite industrial knowledge, experienced consultants give businesses direction in finding the solution that best suits their needs, help in architect and deliver the technology needed for deployment.

As the consulting arm of Findability Sciences, FS Labs also serves as an enabler to clients seeking to benefit from its winning product, the Findability Platform. “Whether our customers need support on data intensive projects of their own or are looking to leverage the Findability Platform, FS Labs brings the expertise and best practices in Cognitive Computing and Artificial Intelligence,” said Srinivasan “Balaji” Krishnamoorthy SVP at Findability Sciences.

Krishnamoorthy added that company has already entered into agreements with two new global customers.

Oliver Akinrele, Senior Engineer at Panasonic Innovation Center said “We partnered with Findability Sciences as we began exploring how artificial intelligence can be utilized to enhance the connected devices solutions we offer. Their knowledge in this area is noteworthy and they both helped guide our strategy and brought tremendous value in its Findability Platform.”

FS Labs has an experienced team of software developers, statisticians and data scientists. They posses core skills in the technologies including IBM Watson, Netezza, Sailfish, SPSS, SAS, Hadoop, Hortonworks, Cloudera and methodologies like regression analysis, Bayesian classifiers, Autoregressive Integrated Moving Averages along with machine learning techniques.

About Findability Sciences

Findability Sciences applies the power of big data, cognitive computing, and artificial intelligence (AI) in its core product: the award winning Findability Platform®. The Findability Platform makes use of its proprietary technologies to add context to data and incorporates self-learning capabilities to deliver turnkey solutions to major global corporations in the insurance, retail, manufacturing, financial services, trading, healthcare, and transportation industries.

The Findability Platform’s unique framework makes it possible for business executives to achieve AI competency in just weeks with minimal expense and without dependence on data scientists. A Softbank Corp portfolio company, Findability Sciences is also an investor in both a joint venture with Softbank and in a privately held predictive modeling technology company. Findability Sciences partners with leading technology providers and is part of the IBM Watson Partner Ecosystem. Headquartered outside Boston, MA, Findability Sciences serves its customers through offices in the United States, Japan, and India.

For more information visit

Vivek Vij, AGM


Abhinav Verma appointed to lead the mandate.

Whyness Worldwide partners with Findability Sciences to set up a new intelligence vertical

Whyness Worldwide, the integrated communication agency, has partnered with Boston-based Findability Sciences, a SoftBank portfolio company, to launch a new intelligence vertical.

Abhinav Verma who is appointed as the director – digital, data and AI, will lead the vertical. He has previously led the digital marketing mandate at Airtel.

Commenting on the development, Ravi Deshpande, chairman and founder, Whyness, said, “The fusion of creativity and data gives clients a sophisticated marketing suite that gives much greater understanding and insights into consumer behaviour. That means greater accuracy in communication and thus more bang for your buck. At Whyness, we are constantly changing ourselves with every progress in the digital ecosystem, and therefore we’ve appointed Abhinav, who I believe, has a natural flair for data, digital and AI and having him onboard adds great value to the Whyness-Findability alliance.”

On Verma’s appointment, Anand Mahurkar, CEO, Findability Sciences, said, “Globally, we have experienced that every CMO is wondering how to make use of AI in the marketing function. With our Whyness collaboration, I say we now offer AI Inspired Creativity! Abhinav brings a combination of creativity and understanding of modern technology applications to the marketing function. We are very excited to have him onboard and offer one of the best solutions to CMOs worldwide.”

Verma, added, “This shift in marketing is imperative, and I thank Ravi and Anand for creating this awesome opportunity for me to bring synergy between AI, Data & Content and deliver a sophisticated communication suite for marketers.”

Aviva India introduces ALISHA, a Conversational Computing Solution powered by AI and Machine Learning

By Sachin Murdeshwar

Aviva Life Insurance, one of India’s leading private insurance companies, announced the launch of ALISHA, a Conversational Computing Solution (Chatbot), in collaboration with Findability Sciences, a cognitive and AI solutions company, headquartered in Boston, USA. ALISHA is powered by IBM Watson’s Conversation API and fulfils Aviva’s objective of providing meaningful insurance guidance anytime, anywhere. ALISHA serves as a guide to help customers choose suitable life insurance plans and solutions.

The Chatbot, ALISHA – Aviva Life Insurance Self Help Assistant, is amongst India’s first few NLP (Natural Language Processor) powered Conversational Computing Solutions. It is able to interpret customers’ questions and direct the flow of the conversation to guide and assist customers, much like the way people interact and respond in natural language with human like interactions. ALISHA allows existing and prospective customers of Aviva Life Insurance to have easy access to information about various insurance policies 24/7 and round the clock instant response to their queries.

As a leading Fintech, Aviva Life Insurance understands the power of technology and the introduction of ALISHA is a step ahead in simplifying things and taking customer experience to another level. ALISHA is now live on the and Aviva India’s official Facebook page.

Commenting on the launch, Ms. Anjali Malhotra, Chief Customer, Marketing & Digital Officer, Aviva Life Insurance said, “At Aviva, we harness the power of Digital to make our customer experience not just differentiated but also deeply fulfilling. ALISHA is Aviva’s answer to the needs of today’s customers who desire to get in touch with us at anytime, anywhere. Our one of a kind Chatbot serves as an impartial advisor who helps customers make the best decision for themselves and their loved ones.”

“It was an honor to work with Aviva’s visionary team to make ALISHA a reality. With our revolutionary architecture of Findability Platform®, cognitive and AI applications like ALISHA are now easy to conceptualize and implement. ALISHA is a first of its kind solution for the insurance industry and will certainly offer a unique experience to Aviva’s customers,” said AnandMahurkar, Founder and Chairman of Findability Sciences.

Findability Sciences is a Japan’s SoftBank Corp’s portfolio company. It has also formed a joint venture with SoftBank in Japan. SoftBank Telecom India along with Findability Sciences consulted Aviva on this implementation.

Speaking on the launch of ALISHA, Mr. Daichi Nozaki, Managing Director of SoftBank Telecom India said “I am delighted with this new partnership between Findability Sciences and Aviva Life insurance In India. ALISHA uses cutting edge technology which will hail the era of Artificial Intelligence in the insurance industry in India. Findability Sciences’ partnership with Aviva Life Insurance will usher in a new wave in customer service by helping customers improve their decision-making capabilities.”

ALISHA answers queries related to Aviva products and propositions and assists customers in deciding the best suited plan for them by giving them relevant information in the form of FAQs, blogs, product brochures and more. It then generates instant premium quotes and mails them to the customer. This innovative tool thus offers a human-like experience and enhances the ability to serve customers around the clock efficiently


Findability Sciences Wins 2017 IMC Digital Technology Award

The IMC Chamber of Commerce and Industry recognizes key contributions to the IT industry with its annual Digital Technology Awards.

​Mumbai, (14 June 2018): Findability Sciences, a big data, cognitive, and artificial intelligence (AI) product company, won the prestigious 2017 IMC Digital Technology Award under the category of SMB IT products. The award was announced at the IMC Digital Technology Awards  function hosted in Mumbai on June 14th, 2018.

The IMC Awards recognize achievements across all areas of the IT industry. Winners of each award are selected by a panel of executives representing the wide variety of services present in the IT landscape. The awards are designed to celebrate innovation through technological solutions and applications that are transformative to business.

The Findability Platform® is Findability Sciences’ core product and is deployed across various verticals in global markets to solve critical business challenges. “It is a great honor to receive this award. As the abundance of data continues to accelerate, so does processing power and the advancement of artificial intelligence. Our cognitive and AI technologies leverage this convergence to deliver the improved insights that businesses demand. Today our solution helps businesses create custom leading indicators to predict outcomes with a degree of accuracy that has only recently become possible. This drives efficiencies by allowing executives to more effectively allocate financial and human capital.” said Anand Mahurkar, Founder and Chairman of Findability Sciences.

Ashank Desai, Chairman of Digital Technology Committee of IMC Chamber of Commerce and Industries said  “I congratulate Findability Sciences for winning the award in the product category. Findability Sciences success in developing a product related bigdata, cognitive and AI and successfully deploying worldwide for solving critical business challenges is noteworthy. I wish Findability Sciences and their joint venture with SoftBank in Japan a very bright future.”

After receiving the award on behalf of Findability Sciences, Padma Krishnamoorthy, Managing Director of Findability Sciences’ India operations, said “We are thrilled to receive this award, which recognizes the entire Findability Sciences team, whose hard work, passion, and skills have improved business outcomes for many customers”. Sanjay Deshmukh, EVP, and Vivek Vij, AGM, were among the attendees at the function in Mumbai along with Akira Saito of SoftBank Telecom Europe.

About Findability Sciences:

Findability Sciences applies the power of big data, cognitive computing, and artificial intelligence in its core product: the Findability Platform®. The Findability Platform makes use of proprietary technologies to unify and add context to data, and can incorporate predictive capabilities to deliver cutting edge solutions across industries.

Global businesses deploy the Findability Platform to:

  • Generate predictions such as commodity prices, bank fraud risk, and jet engine maintenance needs more accurately than ever before possible via its “prediction engine”
  • Produce applicative insights to let marketing executives identify and cater to various personas based on motivators, preferences, and other factors
  • Help HR executives improve collaboration, morale, and retention by acting on personality insights related to influence, engagement, values, and needs.

A Softbank portfolio company, Findability Sciences is also an investor in both a joint venture with Softbank and in a privately held predictive modeling technology company. Findability Sciences partners with leading technology providers and is part of the IBM Partner Ecosystem. To learn more, please visit

About IMC Digital Technology Awards: The IMC Chamber of Commerce and Industry is a distinguished organization that represents the interests of Indian trade, commerce, and industry. IMC Digital Technology Awards are presented annually to companies that exemplify the mission of the IMC through its contributions to the industry. To learn more, please visit

Findability Sciences Appoints Jaspreet Bindra on its Board of Advisers

Jaspreet Bindra will guide Findability Sciences in providing AI solutions for the business transformation in to the global market.

Jaspreet Bindra, Advisory Board Member of Findability Sciences

WOBURN, Mass. – June 19, 2018 – PRLog — Findability Sciences, a big data, cognitive, and artificial intelligence (AI) product company headquartered in Boston, announced today that it has appointed Jaspreet Bindra to its advisory board. Mr. Bindra is a renowned expert in digital transformation and blockchain with 22 years of experience in launching and leading new practice areas within large companies. With expertise in new digital and tech-enabled business models, Jaspreet brings his years of success in creating new customer experiences and a forward-thinking culture to organizations.

“What Jaspreet contributes to Findability Sciences is his perspectives built on years of acting in a Chief Digital Officer capacity. His ability to understand and deliver complex AI solutions is noteworthy and will further accelerate the momentum of the adoption of the Findability Platform® globally,” said Anand Mahurkar, Founder and Chairman of Findability Sciences.

Findability Sciences, a SoftBank Corp portfolio company, has also formed a separate joint venture with SoftBank in Japan. The Findability Platform® is Findability Sciences’ core product and is deployed across various verticals in global markets to solve critical business challenges.

“Every company, regardless of sector, needs to become a technology company. The technology  Findability Sciences has successfully developed and deployed for its many customers can be transformative to businesses. A key advantage of the Findability Platform is its ability to offer a powerful AI product as a turnkey solution that requires minimal customer touch. I am very excited to work with Findability Sciences’ global team to leverage its unique strengths and to fortify its market leadership” said Jaspreet Bindra.

Jaspreet is currently also an advisor to Mahindra Group and an Adjunct Advisor to IDC. His upcoming book about digital transformation is being published by Penguin Random House.

About Findability Sciences:

Findability Sciences applies the power of big data, cognitive computing, and artificial intelligence in its core product: the Findability Platform®. The Findability Platform makes use of proprietary technologies to unify and add context to data and can incorporate predictive capabilities to deliver cutting edge solutions across industries.

Global businesses deploy the Findability Platform to:
• Unify structured, unstructured, internal and external data to maximize the value of data assets
• Enable conversational computing to provide human like interactions through chatbots and virtual agents
• Produces applicative insights that let marketing executives identify and cater to various consumer personas based on their personalities, needs, and values
• Automatically generates predictions from diverse datasets to create leading indicators in areas such as raw material costs, finished goods pricing, risks of fraud in financial services, and maintenance needs more accurately than ever before possible

SoftBank Corp. Forms a Joint Venture with Boston Based Start-Up Findability Sciences

SoftBank Corp. Forms a Joint Venture with Boston Based Start-Up Findability Sciences

Makes Strategic Investments to Strengthen its Artificial Intelligence Offerings. JV to Provide Findability Platform to the Japanese Market

WOBURN, MA / ACCESSWIRE / October 5, 2017 / Japan’s SoftBank Corp. and Findability Sciences Inc. today announced that they have entered into a definitive agreement to establish a joint venture (JV), which will offer a proprietary software product developed by Findability Sciences. The product is known as the Findability Platform® and will be marketed in the Japanese market by the JV.

Headquartered in the Boston area, Findability Sciences Inc. is a big data, cognitive sciences, and artificial intelligence technology services and consulting company. SoftBank will offer the Findability Platform®: a self-learning technology platform that ingests large data sets to provide actionable insights, predictions, and human-like intelligence. The joint venture operations will be managed from Findability Sciences’ new facilities in Tokyo, Japan.

“We are very proud to form a joint venture with a world-renowned tech giant like SoftBank. This will significantly enhance our visibility to the marketplace and our ability to continue offering innovative solutions to our growing customer base,” said Anand Mahurkar, Founder and Chairman of Findability Sciences. “SoftBank’s selection of Findability Sciences, first as an ecosystem partner and subsequently as a joint venture partner, speaks volumes about our people, processes and technology, Findability Platform®,” added Mr. Mahurkar.

SoftBank also made a strategic investment of approximately $7.4 million with the aim of strengthening its offerings in the growing field of big data, analytics, and artificial intelligence. SoftBank holds a controlling 51 percent stake in the joint venture, with Findability Sciences Inc. owning the 49% balance.

In announcing the venture, Daichi Nozaki, Vice President, Head of Global Business Division, Enterprise Business Unit of SoftBank said, “I am very happy to make the Findability Platform® available to Japanese customers. Our mission is to improve the decision-making capabilities of our customers. We have conducted extensive research and worked closely with various partner companies to provide our customers with optimal solutions to support their increasingly complex needs. The Findability Sciences’ platform, which emphasizes automatic analysis, self-learning, is very innovative. Additionally, the Findability Platform® offers functionality that until now has commanded a premium and has required significant capital expenditure. Together we are bringing to the market, out of the box solutions that are still versatile enough to meet the needs of a range of industries.”

The joint venture will serve Japanese customers in various verticals including Human Resources, Insurance, Banking & Financial Services (BFSI), Retail, and Manufacturing. Findability Sciences’ India operation provides a dedicated facility to support the joint venture by providing data science and software development activities in tandem. Findability Sciences anticipates a need to fill several new positions in its United States, India, and Japan offices.

“We are very excited to start our new operations in Japan. We are also working on expanding our presence into other countries,” added Mr. Mahurkar. In August 2017, Findability Sciences expanded its presence in the Northeast by opening a new facility in Woburn, MA. In September 2017, Findability Sciences K.K. began operations in Roppongi area of Tokyo, Japan. The company will be opening its new Center Of Excellence (CoE) in India, later this month.

About Findability Sciences: Findability Sciences is a global Big Data and AI company providing innovative solutions in the United States, Europe, and India market since 2010. Findability Platform® is its flagship offering into retail, manufacturing, BFSI, higher education, and health-care businesses. Findability Sciences has offices in Mumbai and Aurangabad in India. To learn more, please visit

About SoftBank Corp: SoftBank Corp., a subsidiary of SoftBank Group Corp. (TOKYO: 9984), provides mobile communication, fixed-line communication, and Internet connection services to customers in Japan. Leveraging synergies with other companies in the SoftBank Group, SoftBank Corp. aims to transform lifestyles through IT and expand into other business areas including IoT, robotics, and energy. To learn more, please visit

IBM and Gaurav Gupta’s cognitive sari-gown is nothing like you’ve ever seen before
Fashion and technology no longer make for strange bedfellows and Vogue India’s partnership with tech giant IBM stands as proof. For our first-ever Vogue Women of the Year Awards, an event that celebrates trailblazing men and women across the globe, we got Watson, IBM’s cognitive system and master couturier Gaurav Gupta to create a first-of-its-kind, artificial intelligence-inspired sari-gown. Here’s everything you need to know about it.

Talk tech to me
IBM Watson, which is known to have co-created Karolina Kurkova’s headline-making Met Gala dress with the Marchesa duo, was given the task of finding dominant patterns and colours from the regions the award winners hail from. Hashtags of several regions and over five million images were scoured. Findability Sciences, an IBM ecosystem partner, then extracted from those photographs specific context around shapes, patterns and colours that were most popular. The findings were finally shared with Gupta to work his magic on

Using a custom-built IBM application infused with Watson technology, the designer was able to feed in his inspiration. The tool helped with dominant human-created patterns from its database as well as machine-generated patterns that Watson’s AI engine created. The result? A never-before-seen sari-gown hybrid replete with LED lights to be worn by the event’s MC and Emmy Award-winning actress Archie Panjabi.

Light it up
Powered by IBM IoT (Internet of Things), the LED lights change colour based on each winner’s personality. Using Watson’s Personality Insights API, the team conducted a detailed study on each awardee through their social media handles and mapped it against seven traits – effectiveness in organizing thoughts, open-mindedness and originality, confidence and problem solving, action orientation, conscientiousness, openness to possibilities and alternatives and social energy. Each of these traits were then mapped to a colour most associated with them.

What’s more is that not only does the sari-gown light up in the colours representative of the winners as they receive their award, the personality traits as analyzed by IBM Watson will also be given to them in the form a specially designed scroll.

All aboard
Guests at the event can also be a part of the experience. Gupta and IBM Watson’s futuristic creation will be used as an interactive art installation at the event. Attendees can find the colour that best describes them by entering their Twitter handle (or picking one from the pre-populated list of famous Indian women).
Findability Sciences opens new corporate office in Boston area

Findability Sciences opens new corporate office in Boston area

Expansion into new facility at Woburn, MA to meet growing demand of it’s BigData and AI product, Findability Platform.

Aug. 29, 2017 — Findability Sciences Inc., a leading BigData, Cognitive and AI solutions company announced today, that it has moved its corporate office and customer support center to a new and larger space in Woburn, Massachusetts. This move in to a state-of-art facility is to support its growing business and development activities.

The new corporate HQ is housed at TradeCenter 128, a flagship property offered by Cummings Properties and is the 2nd largest single building ever developed by Cummings Properties.

“We are very excited to relocate to TradeCenter 128, ” said Anand Mahurkar, Founder & Chairman of Findability Sciences.”Right now FS is actively recruiting and will be adding a number of positions at our Woburn location. This state-of-art facility will offer creative working space for existing and incoming talent” Mr. Mahurkar said while giving quick tour of the new facility to a select group of customers and partners.

“Tradecenter 128 is a perfect location for employees, customers and partners. It has some of the best facilities, ample of free parking, restaurants and an ecosystem for an innovative company like Findability Sciences to continue to grow” added Mr. Mahurkar. Findability Sciences is also creating new facilities in India and Japan to support its growing global business.

Findability Platform is flagship product of Findability Sciences, which connects internal, external, structured and unstructured data of its customer and provides cognitive and augmented intelligence for businesses to get deeper insights in to their businesses. For more information on Findability Sciences Inc., visit and to learn more about Tradecenter 128 visit

Source: Findability Sciences
AerNos and Findability Sciences Collaborate to make Personal Air Quality Data Actionable


AerNos and Findability Sciences Collaborate to make Personal Air Quality Data Actionable

Agreement Paves Way for Health and Wellness Applications Delivered by Combining Big Data Analytics, Artificial Intelligence and Predictive Analytics from Air Quality Data Captured by Nano Gas Sensors.

La Jolla, California, and Waltham, Massachusetts, April 18, 2017AerNos, Inc, and Findability Sciences, LLC today announced that they have entered into an agreement to provide consumers with personalized, actionable health and wellness information based on individual exposure to harmful chemicals in the air. With more than 90% of urban populations exposed to unhealthy air quality, the collaboration will combine the technology innovations and expertise of both companies to provide solutions to a serious public health issue.

Scientific research links air pollution exposure to a wide range of long term health effects including asthma, lung diseases, cardiovascular diseases, cancers, brain disorders and other illnesses. According to the World Health Organization (WHO) and Environmental Protection Agency (EPA), children and the elderly are most vulnerable to health damage caused by harmful gases. Scientists are also concerned about exposure to fossil fuels and other common pollutants during pregnancy and early in life, which can lead to brain development issues, especially in fetuses and young children. Actionable information could be a valuable tool in educating the public about reducing exposure to harmful airborne chemicals, particularly during the most vulnerable stages of life.

AerNos and Findability Sciences will use a real-time secure data-sharing connection to transfer air quality data quickly and safely. This information will include geolocation based gases, their concentrations and other location based micro environments. Carbon monoxide, ozone, formaldehyde, gas leaks, indoor VOCs and other major indoor and outdoor air quality gases will be processed by the Findability Platform®, a proprietary solution combining the power of big data, cognitive computing and AI. Findability platform® architecture and framework will integrate AerNos Multi Sensor Delivery Platform™ (AX-MSDP) gas data along with consumer health profiles and data from other sources to provide specific individualized actionable content. Findability Sciences is a partner with IBM and uses IBM Watson APIs. These APIs will support creating a robust technology offering able to detect personal gas exposures, predict outcomes, and provide solutions to prevent or minimize health and wellness impacts.

Sources of harmful gases include vehicle emissions, fuel burning combustion appliances, household cleaning products, personal care products, furniture, fireplaces, gasoline stations, industrial facilities, power plants, wildfires, vegetation, gas leaks and many more.

“Most of us have no idea what chemicals we are exposed to, or its implications to our health,” said Sundip R. Doshi, Founder and CEO of AerNos. “By teaming up with Findability Sciences, we are taking a giant step towards actionable solutions that is personalized to the air you are breathing.”

“Delivering predictive analytics and actionable information to improve health is a wonderful fit for cognitive computing and artificial intelligence solutions” said Anand Mahurkar, CEO of Findability Sciences. “We are thrilled to be working with AerNos to bring our predictive capabilities to support the efforts of families that want to reduce exposure to harmful chemicals in the air.”

AerNos nano gas sensors are tiny, detect multiple gases simultaneously and are low powered System on Chip (SoC) designed to easily integrate into the Internet of Thing (IoT) devices. These sensors can detect gases and their concentration for various applications including environmental monitoring, food safety and spoilage, homeland security, industrial and manufacturing and healthcare applications. The collaboration between AerNos and Findability Sciences paves the way for intelligent actionable outcomes for applications far beyond environmental monitoring.

About Findability Sciences

Boston headquartered Findability Sciences is a leading boutique big data and cognitive solutions company with its flagship offering of Findability Platform®. Findability Platform® is a leading big data and cognitive architecture from Findability Sciences and since 2010 it is used by many industry verticals to solve unique business challenges by harnessing volume, velocity and verity of big data.

About AerNos

La Jolla, California based AerNos develops application specific nano sensors based on its breakthrough and proprietary AerCNT™ Technology to detect harmful gases in the environment. AerNos nano gas sensors are designed to be easily integrated into consumer and commercial product lines such as standalone monitoring devices, non-stationary devices (drones, industrial robots, construction equipment, etc.), modes of transportation, wearables, smartphones and the Internet of Things (IoT).

For more information, please visit or You may also contact us at  or

Findability Sciences features in CNBC Awaaz Report

Nikkei BigData Magazine features Findability Platform in its February 2017 issue
CIOReview Magazine Lists Findability Sciences as Top 20 Most Promising IBM Solution Provider

Stelae Technologies and Findability Sciences join hands to create a powered by IBM Watson solution for content transformation.

Stelae Technologies and Findability Sciences join hands to create a powered by IBM Watson solution for content transformation.

Bangalore, India and Boston, USA – August 2nd, 2016: Stelae Technologies and Findability Sciences announced today that they have entered into a partnership under which Stelae Technologies’ software Khemeia™ will be integrated into the Findability Platform® to acquire unstructured content.

Both Stelae Technologies and Findability Sciences are IBM partners, Findability Platform® uses IBM Watson APIs through IBM Bluemix to create cognitive features that will be enhanced by the use of Khemeia™. Stelae Technologies is the winner of IBM GEP Smart Camp India and APAC in 2014.

Stelae Technologies provides an automated conversion solution for multiple categories of content: Khemeia™ is an AI based technology which transforms unstructured information into structured enriched content ready for indexing. Aruna Schwarz, CEO of Stelae Technologies said,

Khemeia™ is a major enabler of big data analytics which significantly expands the Volume and Variety of data available – now better cognitive and predictive analytics will result from our integration with the Findability Platform®

Khemeia™ allows automated ingestion of unstructured and visually heterogeneous content (like text with images, tables, footnotes, nested lists etc.), where text and semantic tagging are inefficient. The most prevalent transformation is from PDF to full hierarchical XML. Anand Mahurkar, CEO of Findability Sciences said,

We are very excited with the possibilities of working with Stelae technologies. Our solution will revolutionize the content management and research business. Findability Platform® is now uniquely positioned to provide answers from unstructured content by integrating Khemeia™’s capabilities.

Khemeia™ has successfully been implemented in many sectors: law (case law, legislation, compliance), financial (company accounts), research publications, and technical documentation in the defense, aerospace and industrial sectors. Commenting on this announcement, Maria Shiao, Vice President of Business Development at Stelae Technologies said:

The integration of Khemeia™ and Findability Platform® will deliver new capabilities and insights that will help solve some of our customers’ unique challenges

Boston headquartered Findability Sciences is a leading boutique bigdata and cognitive solutions company with its flagship offering of Findability Platform®. Findability Platform® is a leading big data and cognitive architecture from Findability Sciences and since 2010 it is used by many industry verticals to solve unique business challenges by harnessing volume, velocity and verity of big data.

Talking about the integration of Findability Platform® and Khemeia™, Sumit Agrawal, Vice President at Findability Sciences said,

Findability Platform® and Khemeia™ have unique capabilities in their respective domain. Combining these two technologies with support from cognitive APIs of IBM Watson create a very robust technology offering to manage, maintain and find answers in natural language queries by mixing and understanding both unstructured and structured content.

For more information, please visit or Or write to us on or

Tweet about us with: @stelaetech; @fsci

Findability Sciences and IBM Biginsight for Hadoop

IBM is a leader in the Forrester Wave™: Big Data Hadoop Cloud Solutions, Q2 2016

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Content Marketing Manager, Data Science, IBM Analytics, IBM

Forrester Research, Inc. has just released the Forrester Wave for Big Data Hadoop Cloud Solutions. IBM placed in the leaders category with IBM BigInsights on Cloud.

Hadoop was a groundbreaking technology that transformed the way organizations dealt with big data. According to enterprises surveyed in Forrester’s Global Business Technographics Data And Analytics Survey, 2015, 40 percent of enterprises have already added Hadoop to their mix of technologies supporting data warehousing and business intelligence, and 20 percent plan to do so by the end of 2016. Hadoop has grown and evolved since its inception 10 years ago, and with the explosion of open source data and analytics tools, the Hadoop ecosystem has rapidly expanded. As the technology continues to mature, organizations are increasingly interested in off-premises deployment options to augment their systems architecture, just as they do for any other data management technology such as databases.

Cloud and managed services for Hadoop can help accelerate time-to-value of certain big data projects. Businesses want to deliver a seamless hybrid implementation across on-prem and cloud for data ingest, high availability and disaster recovery. In The Forrester Wave™: Big Data Hadoop Cloud Solutions, Q1 2016, it’s noted that over half of the respondents will increase their big data cloud investment by at least 5 to 10 percent.

Benefits of Hadoop in the cloud

With 57 percent of respondents expecting to increase their usage of Hadoop in the cloud in the next year, why should you do Hadoop in the cloud? Customers are looking for speed, automation, and cost savings, and beyond performance or resource requirements, they need a platform that enables more advanced analytic solutions. There are many benefits to adopting Hadoop in the cloud and The Forrester Wave mentions a few of them including:

  1. Delivering a Self Service Analytics Platform
  2. Enabling Faster Advanced Analytics
  3. Scaling Based on Needs

IBM is a leader in Hadoop cloud solutions

So how do you evaluate which Hadoop cloud solution is right for your business? Forrester assessed the Hadoop Cloud solution landscape and named leaders across three evaluation criteria: current offering, strategy and market presence. IBM is a leader in the The Forrester Wave™: Big Data Hadoop Cloud Solutions, Q1 2016.

“IBM BigInsights is more than a Hadoop-as-a-service; it’s an end-to-end analytical cloud platform.”

IBM’s Hadoop Cloud solution, BigInsights on Cloud, can be deployed on any of the 17 IBM’s Global Data Centers.

IBM BigInsights on Cloud offers the most complete set of tooling for analytics on Hadoop. With IBM BigSQL for queries over structured data, Big R and Machine Learning for Big R for statistical analysis, and Text Analytics for analytics on unstructured data, clients can extract insight from data at scale, with speed and efficiency.

Clients see the benefits of IBM BigInsights on Cloud

Municipal Parking Services of Boston, Massachusetts is harnessing the power of Hadoop to make parking easier for consumers, and easier to enforce for cities. MPS has connected devices that help drivers find, park and pay for available spots. These meters provide information about the local area, and use cameras and sensors to capture evidence of infringements. MPS wanted to analyze data from these meters to develop smarter parking services, but the sheer volume of data, including 18,000 sessions a day, made this difficult to achieve.

“IBM BigInsights allows us to really dig deeper into big data, combining the power and flexibility of Hadoop with enterprise-class tools like dashboards and text analytics”, says Anand Mahurkar, CEO and Founder, Findability Sciences.

MPS deployed the Findability Platform, a sophisticated reporting and analytics solution developed by Findability Sciences and powered by IBM BigInsights. Findability runs in the cloud on IBM SoftLayer and analyzes masses of data not just from MPS’s army of intelligent parking meters, but also from external sources such as the weather and local traffic patterns. More importantly, the growing amount of data they can produce offers unprecedented value and insights.

Learn more about how IBM BigInsights on Cloud is a leader in The Forrester Wave™: Big Data Hadoop Cloud Solutions, Q1 2016, and how you can get started today.


Applying predictive analytics to help improve wellness, predict disease and detect fraud

Applying predictive analytics to help improve wellness, predict

Healthcare is seeing a huge influx of data from many different sources. With so much data comes the extraordinary potential of predictive analytics that can help with prevention, wellness management, fraud detection and more. This podcast offers a great opportunity to learn more about the power of predictive analytics.

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Experts reveal new ways to fight healthcare fraud

Experts reveal new ways to fight healthcare fraud

How predictive analytics could reduce health insurance fraud Quite a bit has been written recently about healthcare fraud. And just recently, the FBI seized 15 million assets in a healthcare fraud investigation. The main reason for such attention in this area, however, is that even without fraudulent practices in healthcare, it is one of the most expensive industries in the US.

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Findability Sciences Acquires Equity in Soft10 Inc., an Automatic Prediction Analytics Company

Findability Sciences is the developer of a big data technology product known as the “Findability Platform™”. Soft10 Inc. is the creator and developer of unique automatic prediction technology software: “Dr. Mo”. Both companies plan to offer a joint solution across industry verticals, hosted with IBM Cloud.

Waltham, MA, January 4, 2016 — Findability Sciences, a global Big Data and Cognitively computing technology company headquartered in Waltham, MA, announced today that it acquired equity of Soft10 Incorporated and formed strategic alliance to tackle the big data market. Soft10 Inc. is a Boston based company founded by Dr. Milorad Krneta in 2013. He is the inventor of Dr. Mo, the world’s first automatic prediction technology.

While making this announcement, Anand Mahurkar, Founder and CEO of Findability Sciences said, “We are very excited with the addition of Dr. Mo to our Big Data solutions stack. Our existing and incoming customers are going to realize tremendous benefits from Dr. Mo’s ability to provide real-time, automatic predictions.”

Dr. Mo is a powerful, self-learning technology that is poised to bring the power of big data and predictive modeling into the hands of every company collecting data, now or in the future. Findability Sciences plans to integrate Dr. Mo with it’s Big Data solution, Findability Platform™.

Dr. Milorad Krneta, founder and CEO of Soft10 said “Dr. Mo is designed with every business in mind. If you have data, we want you to be able to get the predictions and decision-making ability out of it to improve your business. That is exactly why Dr. Mo was created. With Findability Platform™, Dr. Mo can now use combination of structured and unstructured content, giving businesses predictive insights, decisions in real-time. Everyone has, or can get access to data, but what good is data if you don’t use it to predict, decide “.

Cobalt Venture LLC, a subsidiary of Blue Cross Blue Shield of Kansas, has already invested in Soft10 and expects use of Dr. Mo across Blue Cross Blue Shield affiliates. “Our strategic partnership with Findability Sciences now gives us the unique ability of offering the combination of the best Predictability and the best Findability,” said Johanne Larouche, President of Soft10 Inc.

“Combined with our award winning Findability Platform™, we are now be able to offer a very powerful, self-learning technology that is poised to bring the power of big data and predictive analytics into the hands of every company collecting data.” added Mr. Mahurkar. Dr. Mo is currently offered as Software As A Service (SaaS) and is hosted in IBM SoftLayer’s Cloud.

Findability Sciences plans to offer Dr. Mo, automatic prediction analytics capability across industry segments including; retail, financial services, agriculture, consumer goods, non-profit organizations, education, banking, healthcare and media.

An ecosystem of joint venture and group companies allows Findability Sciences to bring unmatched domain expertise along with innovative technology solutions to each vertical. David Lawson, CEO of NewSci, commented on this announcement, “Over the last couple of years we have gained traction with our customers by providing them the unique ability to unify all of their structured and unstructured data using the Findability Platform. With Dr. Mo, we can now offer industry leading prediction capabilities on top of that unified data.” NewSci LLC ( is a Findability Sciences’ group company focused on offering big data analytics solutions to nonprofit organizations, educational institutions, and healthcare systems, enabling them to better engage with their constituents, increase fundraising, and reduce operational expenditures.

Brad Steinwede, CEO, All In A Day LLC, another group company of Findability Sciences, which offers an experiential marketing platform, Ta-Dah, said “ This partnership now gives us the ability to give automatic and accurate predictions from the engagement data we are able to generate from consumer engagement on Ta-Dah ( years CMOs have been searching for this level of analytics from their campaigns, but no technology could offer it. Now we can!” Ta-Dah is hosted on the IBM Cloud just like the Findability Platform™ and Dr. Mo.

Findability Sciences is an IBM Watson EcoSystem Partner, IBM Analytics Partner and IBM SoftLayer Cloud Partner. The company’s strategic partnership with Soft10 now allows Findability Sciences to provide Dr. Mo, self-learning capabilities on structured data side. The company also uses IBM Watson Technology for analyzing unstructured content.

For more information on Soft10 Inc and Dr.Mo, please visit and for more information on Findability Sciences, please visit

Findability Platform wins CorporateAmerica's Software Technology Award for 2015 as "Best Data Integration Framework"

Findability Sciences Launches Solution For Agriculture. Appoints Darren Betz On Its Advisory Board
Company launched its big data application for the farming industry powered by Findability Platform®. Company also appointed Darren Betz on its advisory board to guide its journey into the agriculture sector.


WALTHAM, Mass. – Nov. 20, 2015 – PRLog — A leading BigData & Cognitive computing technologies solution provider, Findability Science,  announced the launch of its solution for the agriculture sector. This solution will be offered as customization of its flagship offering of Findability Platform®. While making this announcement, company CEO, Anand Mahurkar said, “Like every other industry, agriculture sector is also poised to get benefited from the big data and cognitive technologies in this era of cognitive computing. May it be the weather data, supply chain data, animal health data, crop data, fertilizers data, nutrition data, consumer demand related data or consumer feedback, all this data is available and currently under utilised to gain maximum benefits. Using our technology we are very excited to offer unique ability to collect, store and analyze large volumes of data from varied data sources to offer insights to farmers, state departments, universities and researchers.” Findability Sciences is an IBM Watson™ Ecosystem partner, and Findability Platform® is powered by IBM Analytics and IBM Cloud. Company offers services to various  verticals like Retail, Banking, Government Agencies,  Nonprofits, Publishing and Brand Managers. “We are also very excited to welcome Darren Betz on our advisory board. His knowledge on the needs of the sector is going to immensely help us in providing cutting edge solution for unmet needs”, added Mr. Mahurkar. Company plans to market the solution to state agencies, universities and research organizations, globally. “For example, if we take the beef industry, the annual economic impact in United States alone is roughly $44B in farm gate receipts. Farmers, state agencies and the entire supply chain today operates with minimum to no data-insights. Technologies like Findability Platform® and IBM Watson™ offer tremendous potential for utilizing unused historic & ongoing data, to provide every single participant in the food chain, insights which can improve the quality of agriculture products, improve operational efficiencies and reduce wastage” said Darren Betz. Mr. Betz will be guiding the go to-market strategy and product implementations, globally. “I am very excited to join on Findability Sciences’ advisory board and be part of this exciting technology”, added Mr. Betz. The solution will enable farmers, researchers, scientists and consumers to take informed decisions by having access to valuable insights on their handheld devices with ability to ask natural language questions. Findability Platform® unifies structured and unstructured data, seamlessly, to offer unique insights. Company is making the solution available in United States, Europe, Middle East and Asia. For more information on Findability Scieces visit
Insights in 5 with Jen Q. Public: What are public sector thought leaders discussing?

Insights in 5 with Jen Q. Public: What are public sector thought leaders discussing?

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Digital Marketing Lead, Public Services Sector, IBM Analytics

As I hit the Insight 2015 conference trail, just looking at the sessions I’ll have to choose between has me wishing I were a twin! This year’s conference focuses on the insight economy—an economy whose leaders “are applying insights to uncover trends, discover patterns, recognize opportunities, create markets and change their industry.” To kick off my week at the conference, I asked a few thought leaders in the insight economy to give me a peek at how they are doing just this. Keep reading to discover how they are reinventing their industries in the insight economy.

1. What does economic vitality mean to you?

Shahid Shah, CEO of Netspective Communications: “The economy is frictionless for everyone who wants to participate—from a student who needs a summer job to a new graduate looking to start a career, all the way to experienced professionals who can easily grow their incomes through upward mobility across companies. Vitality also means creating jobs that are engines of the buying and selling of never-before-seen goods and services. It also means that those who need access to capital—whether to buy a new home or to start a new business or expand an existing one—can do so with a minimum of friction.” Michael Stevens, senior government industry specialist at IBM: “Leaders in government should view the transformative potential of new technologies and changing demographics as catalysts for growth, translating them into economic and societal value to enhance cities, regions and nations in the years to come. In an era marked by exponentially increasing sources of data and information, ubiquitous digitization and new expectations for citizen engagement and personalized services, government organizations must challenge and change their traditional organizational mindset. The new economic equation favors transparency and collaboration, enabled by growing volumes of available data and a population whose members increasingly seek to shape the services they receive.”

2. How can personalized learning boost student retention in an age of personalization?

Raymond (Robert) Dolan, global industry marketing, government and education at IBM: “Personalized learning is a particularly promising approach to managing retention, especially at the primary and secondary school levels. If students can consume content that fits their learning style, they develop a passion for learning that stays with them for a lifetime. That passion translates into a continued quest for knowledge; indeed, without it, learning ceases. Many educators believe that we lose students when they become bored with the content of what they are learning—or when they have trouble comprehending it. By looking at the learner first to understand how he or she learns, we can address one of the chief causes of retention, setting learners on a lifelong path of learning toward a future in which they can thrive.”

3. How is cognitive computing changing education?

Anand Mahurkar, CEO of Findability Sciences: “Cognitive computing is changing the one-to-many model of education that has been used for centuries. Thanks to cloud-based cognitive computing, each student can be served very specific content and allowed to interact with it using natural language. Cognitive computing is also changing how educational institutions collect and analyze data to maintain student records. Cognitive analysis can give teachers access to longitudinal records of students, enabling the delivery of personalized content to meet each student’s specific needs.” Raymond (Robert) Dolan, global industry marketing, government and education at IBM: “Cognitive computing in education is the dawn of a new era of deep interaction and insight for learning institutions. Imagine a system that helps students navigate complex university systems and processes—one that recommends a course of action by merely asking a question. Sound provocative? Deakin University in Australia is doing just this today using Watson Student Advisor. Similarly, imagine a system that looks at each student, deciding who might be at risk and recommending a series of personalized steps to help keep each such student on track. Imagine a system that evaluates not only the course of study required for a profession, but also a student’s personality fit for that profession. For example, if you want to be a nurse, you need biology—but, no matter how good you are at biology, how do you deal with blood? Cognitive computing is ushering in an era in which we no longer rely on gut reaction but rather feel confident that the decisions we make are based on a solid foundation of fact and information. This is an exciting time for education.”

4. How can we have the right information at the right time in healthcare?

Shashi Vangala, system director of enterprise business intelligence at Baylor Scott & White Health: “We first understand the needs of our patients, caregivers and researchers. Then we deploy systems, processes and people across the healthcare continuum to meet those needs, all driven by an integrated strategy that aims to constantly challenge the status quo, pushing for innovation. We have our own triple aim of healthcare: efficiently delivering information that is of high quality, that is timely and that is accessible within the framework of controls and best practices.” Navdeep Ranajee, global industry marketing leader for healthcare at IBM: “The healthcare industry is moving toward value-based healthcare focused on medical outcomes rather than volume. Analytics acts as an integral part of producing desired outcomes by ensuring that clinicians have the right data at the point of care. In a world filled with multiple sources of data, data silos and data sharing across the enterprise, healthcare organizations must be able to rely on an enterprise-wide data warehouse that can capture, normalize and integrate multiple sources of data into a single version of the truth, empowering clinicians.”

5. How can analytics help minimize the surge of cyber attacks?

Shahid Shah, CEO of Netspective Communications: “Most external cyber attacks follow patterns, and many—if not all—internal cyber attacks are perpetrated by users who have been able to elevate their privileges or who are otherwise departing from their normal patterns. Whenever patterns are involved, analytics tools become indispensable. Accordingly, user behavior analytics (UBA) can help monitor, detect and prevent many internal and external breach attempts. Though separating duties and adopting the principle of least privilege and the need-to-know basis are excellent approaches, UBA and broader security analytics go beyond them by using machine learning and other next-generation techniques to discover, in or nearly in real time, trends and patterns that humans would easily miss.” Liesl Geier, market segment manager for i2 Enterprise Insight Analysis at IBM: “Aside from legislative efforts and enactment of sanctions against cyber threat actors, I don’t think we can really control cyber attacks. However, we can try to minimize their effectiveness by turning defensive cyberstrategies into proactive, intelligence-led strategies. Cyber threat analysis can help organizations develop comprehensive and contextual intelligence about the threats and threat actors that they face, allowing them to proactively strengthen security measures while quickly countering and mitigating threats. The IBM i2 Enterprise Insight Analysis solution integrates multidimensional visual analysis capabilities with advanced analytics, helping organizations quickly ingest, query and analyze external and internal data sources to generate valuable insights about threats, including not only the identities of threat actors, but also their motivations. Such insights can then be used to help security systems detect, disrupt and counter future attacks.”

MUNICIPAL PARKING SERVICES & FINDABILITY SCIENCES announce alliance to provide Big Data analytics solutions for a smarter, safer city

This alliance has launched a big data solution powered by Findability Platform® showcasing IBM® Analytics tools.  The solution offers advanced analytics to cities, towns and urban planners.   Minneapolis, MN and Waltham, MA – July 1, 2015: Minneapolis, MN based Municipal Parking Services (MPS), a leading smart parking technology and service provider and a Waltham, MA global big data and cognitive computing solutions company, Findability Sciences, today announced an alliance to offer big data analytics captured with MPS’ innovative smart parking meters. Making this announcement at the  International Parking Institute’s (IPI) annual conference in Las Vegas, Tom Hudson, Chief Executive of Municipal Parking Services said, “ Our innovative parking meter, Sentry® does ‘more than parking’®. It is a connected device designed and implemented to improve compliance, safety, citywide communications and enforcement”. MPS’ Sentry® meters have 3 video cameras, a large touch screen digital display, internet connectivity and 24X7 access and reliability. “Our strategic partnership with Findability Sciences offers us a unique opportunity to provide our customers deeper insights into the data which our meters and mobile applications generate along with the ecosystem data, which can be used for improved safety, citizen’s engagement and smarter commerce .” added Hudson. Findability Sciences is an IBM Watson® Ecosystem Partner and IBM Analytics ISV, which has an innovative product, Findability Platform® that connects varied data sources, brings volumes of data together and analyzes streaming data to provide actionable insights. “In today’s world of Internet of Things (IoT), system of insights from all the varied data including data generated by connected devices leads to effective systems of engagement. With MPS’ innovative parking meters, we have an opportunity to provide a system of insights to MPS’ customers”, said Anand Mahurkar, Chief Executive of Findability Sciences. ”In the past, we could never imagine what a parking meter could do to drive economic value and smarter city applications, beyond facilitating parking turnover and collecting money for parking services. But in the “Insight Economy” we live in, along with the  MPS’ innovative team, we have customized the Findability Platform® to create more customer engagement & revenue asset maximization  for city managers”, added Mahurkar. MPS’ Sentry® parking meters use patented technology and are installed in the United States and Canada. Cities and Universities in New York, New Jersey, Connecticut and Massachusetts have implemented Sentry® total system solutions. Currently, MPS is showcasing this solution at IPI’s 2015 Annual Conference in Las Vegas. “Our Alliance with Findability Sciences’ powered by IBM® solution, has now increased our ability to process Big Data and provide value added service to our customers”, said Robert Matthews, Municipal Parking Service’s Vice President of Business Development. Internet of Things (IoT) and Big Data are driving the Insight Economy. MPS’ Sentry® parking meter is a connected device and Findability Sciences Big Data platform has a tremendous potential to delivery more insightful and actionable analytics to cities and institutions. For more information on Sentry® visit  and for more information on Findability Platform® visit

IBM Announces Major Commitment to Advance Apache®Spark™, Calling it Potentially the Most Significant Open Source Project of the Next Decade

IBM Joins Spark Community, Plans to Educate More Than 1 Million Data Scientists

ARMONK, NY – 15 Jun 2015: IBM (NYSE:IBM) today announced a major commitment toApache®Spark™, potentially the most important new open source project in a decade that is being defined by data. At the core of this commitment, IBM plans to embed Spark into its industry-leading Analytics and Commerce platforms, and to offer Spark as a service on IBM Cloud. IBM will also put more than 3,500 IBM researchers and developers to work on Spark-related projects at more than a dozen labs worldwide; donate its breakthrough IBM SystemMLmachine learning technology to the Spark open source ecosystem; and educate more than one million data scientists and data engineers on Spark.

How Smart Can You Hack With Spark?

Shiva Gopalan, a computer engineering masters student at Texas A&M University(far right), confers with IBM developers Henrique Copelli Zambon (center) and Luiz Aoqui, during an IBM hosted Spark Hackathon at Galvanize, a tech hub in San Francisco on Sunday, June 14, 2015. (Credit:George Nikitin/Feature Photo Service for IBM)

As data and analytics are embedded into the fabric of business and society –from popular apps to the Internet of Things (IoT) –Spark brings essential advances to large-scale data processing. First, it dramatically improves the performance of data dependent apps. Second, it radically simplifies the process of developing intelligent apps, which are fueled by data.

To further accelerate open source innovation for the Spark ecosystem, IBM is taking the following actions:

  • IBM will build Spark into the core of the company’s analytics and commerce platforms.
  • IBM’s Watson Health Cloud will leverage Spark as a key underpinning for its insight platform, helping to deliver faster time to value for medical providers and researchers as they access new analytics around population health data.
  • IBM will open source its breakthrough IBM SystemML machine learning technology and collaborate with Databricks to advance Spark’s machine learning capabilities.
  • IBM will offer Spark as a Cloud service on IBM Bluemix to make it possible for app developers to quickly load data, model it, and derive the predictive artifact to use in their app.
  • IBM will commit more than 3,500 researchers and developers to work on Spark-related projects at more than a dozen labs worldwide, and open a Spark Technology Center in San Francisco for the Data Science and Developer community to foster design-led innovation in intelligent applications.
  • IBM will educate more than 1 million data scientists and data engineers on Spark through extensive partnerships with AMPLabDataCampMetiStreamGalvanize and Big Data University MOOC.

“IBM has been a decades long leader in open source innovation. We believe strongly in the power of open source as the basis to build value for clients, and are fully committed to Spark as a foundational technology platform for accelerating innovation and driving analytics across every business in a fundamental way,” said Beth Smith, General Manager, Analytics Platform, IBM Analytics. “Our clients will benefit as we help them embrace Spark to advance their own data strategies to drive business transformation and competitive differentiation.”

Spark Drives Business Transformation for IBM Clients

Spark has grown quickly in popularity among developers and data scientists as an essential platform for helping organizations more easily integrate Big Data into applications, and is quickly gaining momentum with IBM clients looking to transform business decision-making:

  • Real-time transportation planning software from Optibus is changing the way public transport is organized. “Spark, together with IBM, provides a highly scalable platform for Optibus, making it easy for us to expand our software as a service offering into new markets, and helps us simplify deployment, maintenance and application development for transportation companies worldwide,” said Amos Haggiag, Optibus CTO and Co-Founder.
  • Findability Sciences, a global consulting and contextual data technology solutions company, is using IBM Analytics and Spark to help clients tap into the power of Big Data. “Apache Spark with IBM BigInsights has given us tremendous capacity for our implementations for small and medium businesses, where MapReduce was not efficient. With Spark, the performance has improved multi fold. We’re now able to process streaming data from IoT devices and offer analytics for data in motion for things like traffic, commuters and parking,”said Anand Mahurkar, CEO of Findability Sciences.
  • Independence Blue Cross (IBC) is the largest health insurer in the Philadelphia area, serving more than two million people in the region and seven million nationwide. It’s using Spark to help drive product innovation and develop new services. “Apache Spark is quickly maturing into a power tool for development of machine-learning analytic applications. It allows our IBC researchers and academic partners to work together more seamlessly, which means we can get new claims and benefits apps up and out to customers much faster,” said Darwin Leung, Director of Informatics at Independence Blue Cross.
  • IBM, NASA, and the SETI Institute are collaborating to analyze terabytes of complex deep space radio signals using Spark’s machine learning capabilities in a hunt for patterns that might betray the presence of intelligent extraterrestrial life. “With Spark as a Service on Bluemix, we’ll be able to work with IBM to develop promising new ways to analyze signal data as we hunt for evidence of intelligence elsewhere in the cosmos. This is an exciting example of synergy in the service of science,”said Dr. Seth Shostak, Senior Astronomer and Director of the Center for SETI Research.

IBM is one of four founding members of the UC Berkeley AMPLab, where Spark was first invented in 2009, and as a result participates in multi-day research retreats, provides advice and real-world insight, and interacts closely with AMPLab researchers on projects of mutual interest. “As a sponsor of the AMPLab, IBM contributes to the greater Spark community and provides guidance for the continued evolution and improvement of the Berkeley Data Analytics Stack, the open source platform of which Spark is a key component,” said Professor Michael Franklin, Director of the UC Berkeley AMPLab.

Spark is agile, fast and easy to use. And because it is open source, it is improved continuously by a worldwide community. Over the course of the next few months, IBM scientists and engineers will work with the Apache Spark open community to rapidly accelerate access to advanced machine learning capabilities and help drive speed-to-innovation in the development of smart business apps. By contributing SystemML, IBM will help data scientists iterate faster to address the changing needs of business and to enable a growing ecosystem of app developers to apply deep intelligence into every thing.

For more information on SystemML from IBM Research, visit

For more information on IBM Analytics and Spark, visit

To read a blog about today’s news authored by Bob Picciano, Senior Vice President, IBM Analytics, visit

Join the conversation #SparkInsight


Apache®, Apache Spark™, Spark™, are trademarks of the Apache Software Foundation in the United States and/or other countries.

Silicon India Names Findability Sciences as among 20 most promising software companies.

Findability Sciences: Data Driven Software Solutions Date: Tuesday , June 09, 2015 With the explosive use of social media and mobile, critical business information is spread across the systems, mostly outside of the corporate firewall. Irrespective of their size, organizations today face the challenge to identify the right information across the systems, collating them in cost-effective way and run deep analytics to find the insights for engaging and serving customers better. Findability Sciences was founded in 2010 with a vision to help organizations to meet new challenges. Company has developed Findability Platform� � a robust, scalable and multi-module big data platform using IBM Biginsights and IBM Watson Explorer. Findability Platform� has unique ability to connect internal and external social data and understand both structured and unstructured content equally. With this, Findability Platform identifies \’Digital Body Language\’ for individuals and their Influential Score. With social media analytics, Findability Platform identifies the \’Brand Karma\’ and provides actionable data to improve brand reputation. With text and predictive analytics, Findability Platform can predict customer behavior and identifies the potential customer at risk or defaulters. Further using cognitive capability of IBM Watson�, Findability Platform identifies customer persona which is helping organizations to offer solutions that cater to their customer\’s need and values. \”Findability Platform is industry agnostic and can be deployed for any data centric operations. Its inbuilt algorithms provide actionable insights. This helps our customer to start utilizing the data effectively and get return on investments. We are working with IIT Mumbai in helping them connect with their alumni,\” says Sumit Agrawal, Vice President, Findability Sciences, while highlighting key benefits of the platform. Offered as in-premise or on cloud, Findability Platform is the most advanced big data solution available today as Software as a Service (SaaS). \”Utilizing the power of cloud, our platform is a powerful system of insights,\” adds Padma Krishnamoorthy, Managing Director, Findability Sciences, who oversees company\’s India Operations. Leading Cognitive Solution Provider Findability Sciences is a leading IBM Watson partner and has developed solutions using Watson. Impact Measurement and Analysis, a solution powered by IBM Watson, is helping organizations measure the impact of their social investments. Another solution, Dapprdoo is human centric technology for retailers to solve fashion and dressing related dilemmas of its customers. \”We aim to democratize the knowledge of fashion using the cognitive power of IBM Watson. We are creating \’fashion content cloud\’ which will be used by retailers for giving access to its consumers, merchandisers and in-store assistance,\” adds Suresh Shakkarwar, Vice President � Cognitive Computing Excellence Center, Findability Sciences. System of Engagement Findability Sciences also provides \’Customer Engagement solution\’ to organizations. Engagement.Digital is an interactive social marketing solution, which is used by leading brands to engage with their customers. Engagement.Digital generates the instant buzz about a company\’s brand by crowd sourcing the content about brand on social media and share on multiple channels. \”Integrated with Findability Platform, organizations can improve their \’Brand Karma\’ and grow customer loyalty by using Engagment.Digital as their System of Engagement,\” adds Sumit. Life at Findability Sciences \”We are an experienced young company and believe strongly in innovation and creativity. We all contribute to product ideas. Employees and customer satisfaction is our everyday focus,\” says Padma. Findability Sciences\’ strong offerings have made them the go-to provider for all analytical and data-driven needs. Company helps wide range of businesses \’Recruit, Retain and Grow\’ their customers using power of data.

Findability Sciences’ Customer Persona Named Best in Class at SugarCRM’sAnnual App Throwdown Competition

Sugar-Integrated Application Selected as Best Entry in the “Beyond CRM” Category at SugarCRM’sSugarCon 2015 Conference Waltham, MA – May 1, 2015 –Findability Sciences today announced that its “Customer Persona App” was chosen as Best in Class in the “Beyond CRM” category at SugarCRM’s fourth annual App Throwdown competition. SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market, hosted the App Throwdown competition at its SugarCon 2015 conference in San Francisco. The App Throwdown competition spotlights innovative applications that extend the Sugar platform, and highlights the strong partner ecosystem SugarCRM has created to help its users support their customers across their entire customer journey. Six “Best-in-Class” winners were selected by SugarCRM executives across five categories.  Findability Sciences, an IBM Watson® Ecosystem partner, has integrated IBM Watson® with SugarCRM to offer customer personality insights using Findability Platform’s capability of combining structured and unstructured data, and identifying the customer persona to manage customer relations effectively.  With Customer Persona App in SugarCRM, users can better understand their contact’s personality, their purchase motivations & values and find related contacts and account managers to successfully manage customers with similar personality traits.  “Every year we see increased excitement and competition for the App Throwdown awards,” said Clint Oram, founder and Chief Technology Officer for SugarCRM. “For us, this is a great occasion to spotlight the innovation and skill of our partners, who have created a broad range of world-class solutions that extend and enhance the Sugar platform. Our hearty congratulations to Findability Sciences for playing a leading role enabling Sugar users to build extraordinary customer relationships.” “I would like to thank SugarCRM team for organizing such an exciting competition to bring ‘best of the breed’ applications to the forefront” said Anand Mahurkar, CEO of Findability Sciences. “SugarCRM is at the core of our offerings to our customers. The open architecture of SugarCRM allows us to combine the latest innovations like IBM Watson® and provide an insightful system of engagement to our customers. We are very excited to get this recognition for our Customer Persona application, powered by IBM Bluemix & IBM Watson®“ added Mr. Mahurkar. SugarconWhile receiving the award at SugarCon 2015, Sumit Agrawal, Findability Sciences Vice President of technology said “On behalf of my team, I am very happy to receive this recognition for our innovation. Big Data & Cognition is the new oil which fuels the engine of relationship management. Combining our Findability Platform and IBM Watson technologies with SugarCRM offers an exciting proposition to all the relationship managers to make use of data, understand their customer personality, purchase motivations and values to manage relationships at a more personal level”. Mr Agrawal demonstrated the Customer Persona application to the App Throwdown attendees. “More and more customers are interested in investing in systems of insights & systems of engagement. We strongly believe that SugarCRM offers a great system of engagement for customers & because of its open architecture it allows seamless integration with the systems of records and systems of insights, like our big data platform, Findability Platform®” Added Mr Agrawal. About Findability Sciences Findability Sciences is a leading big data and cognitive computing technology company founded in 2009, headquartered at Waltham, MA. Its flagship product Findability Platform® is used by many customers in different verticals like publishing, higher education, retail, and infrastructure. NewSci LLC, a Findability Sciences group company offers solutions to Nonprofit sector. To learn more, visit Findability Sciences or follow @fsci.   About SugarCRM SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA and Walden International. More than 1.5M individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM. NOTE: SugarCRM and the SugarCRM logo are registered trademarksand SugarUX is a service mark of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.

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IBM Accelerates Data Science Success for the Enterprise

IBM Accelerates Data Science Success for the Enterprise

— IBM BigInsights introduces machine learning with R at massive scale — ARMONK, N.Y. – 17 Feb 2015: IBM (NYSE:IBM) shifts data science into high gear today with the announcement of new In-Hadoop analytics technologies to accelerate the conversion of data into valuable insight for the business. IBM is delivering machine learning, R, and many new features that can run over large-scale data in the new IBM BigInsights for Apache Hadoop. A growing number of organizations today recognize Apache Hadoop as a powerful technology for collecting and economically storing a very large set of highly variable data, and yet they struggle to realize its full potential in every part of their business. For example, a business analyst needs to quickly find relevant information, the data scientist needs to make sense of the data with statistical modeling, and the whole environment needs to be easy for IT to manage and deploy for everyone to use. As the size and complexity of Hadoop applications continues to grow, data science has become a critical function for unlocking meaningful insights and identifying actions that could optimize outcomes across the entire business. IBM BigInsights for Apache Hadoop includes a broad data science toolset to query data, visualize, explore and conduct distributed machine learning at scale. “There’s so much data out there that it’s often difficult for companies to find the information that really matters,” said Anand Mahurkar, CEO of Findability Sciences. “IBM BigInsights helps connect data elements that often go undiscovered to bring context to the customer relationship. Some of our clients have improved customer retention by up to 25 percent with this enhanced understanding. They can now focus efforts and resources on where they’ll have the greatest effect, helping win and retain more business and drive more profitable operations.” IBM BigInsights for Apache Hadoop will introduce three new modules:

  • IBM BigInsights Analyst will include IBM’s SQL engine and IBM’s intuitive spreadsheet and visualizations to find data quickly and easily. On average, millions of SQL queries are run each year. With BigInsights Analyst, the efficiency of these queries has been shown in some cases to improve by approximately 2x to 4x on Apache Hadoop depending on the shuffle size[1]. The ANSI compliant SQL means queries can run unchanged against Hive, HBase and relational databases.
  • IBM BigInsights Data Scientist will deliver a new machine-learning engine that automatically tunes its performance over large-scale data to find interesting patterns– plus over a dozen industry-specific algorithms such as Decision Trees, PageRank and Clustering to help tackle complex problems out of the box. It will also provide native support for open source R statistical computing helping clients leverage their existing R algorithms, or gain from the more than 4,500 freely available statistics packages from the R community.
  • IBM BigInsights Enterprise Management will introduce new management tools for clients to realize faster time to results. Designed to help allocate resources and optimize workflows, these tools will allow deployments that can scale to large numbers of users and clusters, and will help satisfy high workload demand. These tools will provide multi-tenancy and multi-instance support in a cluster.

Also announced today is IBM Open Platform with Apache Hadoop. Based on open source software, the platform will provide the necessary data access controls and authentication for an enterprise. We are also adding support for Apache Spark to enable new computing engines to facilitate interactive analytic applications. IBM is also sponsoring Big Data University and its new courses for Programming for Analytics and Data Science that cover machine learning. Big Data University addresses today’s lack of big data skills by delivering free online courses to a community of more than 230,000 registered participants around the world. These Hadoop solutions fit cohesively into IBM’s broader analytics platform to help deliver insight from data, when, where and how it is needed. The  platform provides a full range of analytics and integrates Hadoop solutions as part of a warehousing and data architecture. In particular, the predictive capabilities of SPSS can build the predictive models, exercise machine learning and R in Hadoop, apply business optimization, and deploy these models into real-time business processes. “In our fast paced world, the ability to turn data into insight is the difference between success and failure,” said Beth Smith GM of IBM Analytics Platform. “With the announcements today, our ability to address the sophisticated needs of data scientists, to improve access for a broader community of analysts, and the surety of production scale will set in motion the next wave of value our clients expect from big data.” The new capabilities in IBM BigInsights for Apache Hadoop expand what is already the industry’s deepest portfolio of Big Data solutions, spanning software, services, research and hardware. IBM Analytics combines traditional data warehouse technologies with new Big Data techniques, such as Apache Hadoop, stream computing, data exploration, advanced analytics, enterprise integration and IBM Watson cognitive computing to create an integrated solution to embed the opportunity of Big Data & Analytics into every organization. IBM is also a founding member of the Open Data Platform (ODP) Initiative, a new industry association announced today to help drive collaboration, innovation, and standardization across Hadoop and big data technologies. For more information on IBM BigInsights for Apache Hadoop see

[1]           STAC Report™at
India Findability Sciences Taps into Veteran Academician for setting up Machine Learning Division

United States headquartered Findability Sciences appointed a veteran academician & software professional, Suresh Shakkarwar as Vice President to set up machine processing division to support cognitive solutions. MUMBAI, India — Findability Sciences® today announced appointment of Suresh Shakkarwar as Vice President of its operations in India. While announcing appointment of this key position, Padma Krishnamoorthy, Managing Director of company’s India operations said, “We are very happy to have a person with Suresh’s background join Findability Sciences. He has multidimensional experience in managing software development lifecycle and in depth understanding of data technologies. Over his 16 years of career as an academician, he has trained hundreds of students who are managing key positions in worldwide corporations. His academic research on programming and methodologies will come handy while he sets up machine learning and cognitive computing processes at Findability Sciences”. “It’s a unique opportunity to work with an innovative, and young company on the latest technology area”, said Suresh Shakkarwar. “I feel very excited to join Findability Sciences and work with its Global Team, Group Companies, Partners and Collaborators to deploy Contextual Data & Cognitive Computing Solutions, which will solve critical business challenges of the competitive business environment”, added Shakkarwar. Shakkarwar joins Findability Sciences from Ramco Systems Ltd, where he worked since 2007 and handled various senior level positions. Prior to working at Ramco, Suresh taught computer sciences and programming at a premier engineering school for 16 years. A graduate engineer, Shakkarwar has authored a bestselling book on software programming. “As we expand our delivery capabilities in India, Suresh’s addition to the team is a very strategic move by us”, said Sumit Agrawal, company’s Vice President. “Suresh brings us knowledge of people, processes and technology management. His experience in managing large scale implementations and customer service will be an added advantage, as we roll out our new Cognitive Computing Solutions to large organizations across the globe”, added Agrawal. Findability Sciences is a IBM® Watson’s Ecosystem Partner. Company launched, through its group company, NewSci LLC, its first cognitive computing application, IMA, for Nonprofit Sector powered by IBM Watson®. Findability Platform® is company’s leading product offering around Big Data & Contextual Data technologies. Company plans to launch additional product line during 2015 for Corporates & Retail Industry. Late last year company annouced opening of its its Center of Excellence for Cognitive Computing in Mumbai.Company has global operations in United States, Europe & India, with focus on Media & Communication, Brands, Nonprofit & Retail industry.

Centralized Computing Facilities Move Startups Past Technology Conversions

“Our company has created the Impact Measurement & Analysis (IMA) app to provide a better way of measuring the impact of nonprofit grants. As we developed the concepts of Platform as a Service (PaaS) for our Contextual Data/Big Data Platform, we had to consider the huge infrastructure needed for developing the application, churning large amounts of data, storing it and then solving business-critical problems using the platform. “Using a cloud-based service let us continue building the software to serve customers, without worrying about IT infrastructure and other enterprise resources (for example, email, accounting systems, etc.). For us, this dispelled the myth that to start business, one needs funding! We could dream about a great product offering, without huge capital expenses for the IT infrastructure. “The modern age of innovation is becoming increasingly democratized thanks to the cloud services available to startups. When I watched IBM’s Watson compete on Jeopardy! in 2011 I thought, “I wish we could have access to this type of technology.” I scrapped that thought, assuming it will be too foolish to dream about it! “However, just three years later, the IBM Watson platform is now available via the cloud, allowing us to create an app that went far beyond what we imagined was possible. Cloud-based resources enabled us to test our ideas in the sandbox and take IMA to the market in a matter of months. We could focus on domain-centric innovation, go to market, build proof of concepts and, more importantly, start generating revenue, in a matter of months, without worrying about capital expenditure and funding.”

Scott Koegler

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Findability Sciences Opens it's New Cognitive Computing Excellence Center in Mumbai

Waltham, MA USA headquartered & a leading Contextual Data & Cognitive Computing Solution provider, Findability Sciences announced opening of its new Cognitive Computing Excellence Center in the heart of Mumbai city in India.

PRLogDec. 2, 2014MUMBAI, IndiaAnnouncing opening of it’s second development center, which will be company’s first Cognitive computing Excellence Center, Padma Krishnamoorthy, Managing Director of Findability Sciences Private Ltd said “We are very happy to inaugurate our second development center in India in the heart of Mumbai City, very near to both International and Domestic Airports in Vile Parle area. We are planning to utilize this newly created state-of-art infrastructure for our Data Scientist & Cognitive Application Developers to develop latest applications and solve critical challenges for our worldwide customers.”

We are looking for new kind of talent, which currently doesn’t exist in the market. We are one of the first software solution provider in India, which is innovating new products and solutions for the new world, where data is growing at unprecedented speed, every day. We are committed to investments in training of our resources & creating new generation of Data Scientist in our Mumbai center, added Sumit Agrawal, Vice President of the company. Findability Sciences is a IBM Watson Ecosystem Development partner and has launched its first Cognitive Computing Application through its group company, NewSci LLC in United States, which allows Social Impact organizations to measure impact of thier investments. We will be launching couple of new cutting edge application during the first quarter of 2015, which will solve business problems which we could never solve before with the technologies available with us then, added Ms.Krishnamoorthy. Mr. Agrawal further said that the new center in Mumbai will enable us to attract right talent with specific domain expertise. He also mentioned that company has already made few key management level recruitments and the new management positions will add bandwidth to company’s ability to take on more challenging tasks during 2015. Company plans to launch new product line which will solve critical business issues for retail, healthcare & large business houses. Findability Sciences has a development center housed in Software Technology Parks of India (STPI) Center in Aurangabad in Maharashtra. During 2015, company plans to expand it’s operations in Aurangabad city as well.

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IBM and Findability Sciences Tap the Power of Watson to Transform the Social Impact Sector.

Astor PanelWaltham, MA and Armonk, NY – 08 Oct 2014 –  Findability Sciences, a leading solution provider in the area of contextual and big data, through its group company, NewSci LLC,  and IBM (NYSE:  IBM) today announced the launch of a new cognitive computing application, Impact Measurement & Analysis (IMA) powered by IBM Watson, for nonprofit organizations. According to the 2014 State of the Nonprofit Sector report 70% of nonprofits say at least half of their funders demanded impact measurements. While 78% of nonprofits collect program data, 46% say insufficient staff/time hinders their ability to measure impact. One of the biggest challenges for measuring impact is the vast majority of data is in unstructured. Fueled by IBM Watson technology via the cloud, the nonprofit sector will be able to transform how impact is reported by delivering information in an inviting Q&A format, friendly to natural language queries. “IMA, using Watson’s cognitive computing capabilities, analyzes volumes of unstructured documents & structured data to respond directly to funder or donor questions in natural language regarding the impact of their contributions,” said Anand Mahurkar, Founder of Findability Sciences. “It also helps funders explore and track the effectiveness of grantees’ initiatives to make informed funding decisions,” added Mahurkar. David Lawson, CEO of NewSci, a Findability Sciences’ group company focused on providing innovative solutions to the nonprofit sector, stated, “IMA is designed for donors, volunteers, and other supporters to access information about a nonprofit’s impact at any time from any device. Leadership and staff can also use IMA to gain insights into patterns of success and challenges. IMA is also offered to funders to analyze grant proposals and impact reports from grantees.” IBM also announced today accelerated adoption of Watson’s cognitive capabilities globally. Today’s news reinforces IBM’s strategy to fuel an ecosystem of innovators who will help make cognitive the new standard of computing. “IBM is receiving an outpouring of interest from partners in Watson’s cognitive capabilities and supporting industry-changing use cases around the globe,” said Stephen Gold, Vice President, IBM Watson Group. “We are thrilled to be working with some of the industries best and brightest entrepreneurs and established organizations.” Organizations that are interested in collaborating with IBM to develop Watson-powered applications can visit to learn more. IBM Watson: Pioneering a New Era of Computing IBM Watson represents a new era of computing, in which apps and systems interact with human users more naturally, augment our knowledge with Big Data insights, and learn to improve how they assist us. Fueled by innovation from a mission to transform industries and professions, Watson is uniquely positioned at the forefront of the new era of computing, evidenced by an unmatched demonstration of what cognitive systems can bring to transform decision-making. IBM is delivering a range of cloud-based products and services to clients in industries such as banking, healthcare, insurance, retail and education. In January, 2014, IBM launched the IBM Watson Group, a new business unit dedicated to the development and commercialization of cloud-delivered cognitive advisors. The move signifies a strategic shift by IBM to accelerate into the marketplace a new class of software, services and apps that think, improve by learning, and discover insights from massive amounts of Big Data. IBM is investing more than $1 billion into the Watson Group, focusing on research, development and bringing cloud-delivered cognitive applications and services to market. This includes $100 million earmarked for direct investment to support IBM’s ecosystem of start-ups and businesses building cognitive apps made with Watson. Currently more than 3,300 organizations and entrepreneurial individuals have shared their ideas for creating cognitive apps that redefine how businesses and consumers make decisions. For more information on IBM Watson, please visit: For more insights on this story and more, visit the IBM Watson press kit. To join the social discussion about Watson, include the hashtag #ibmwatson. Follow Watson on Facebook and see Watson on YouTube and Flickr. About Findability Sciences Findability Sciences ( combines the power of search capabilities provided by the Findability  Platform  and domain expertise with cognitive computing, which learns and interacts naturally with people to extend beyond what humans or machines could do on their own. Waltham, MA headquartered Findability Sciences provides innovative solutions to Higher Education, Not For Profit, Publishing and e-commerce companies. For media and sales enquiries please contact About NewSci Tampa, FL headquartered NewSci (, a Findability Sciences Group Company, is focused on nonprofit organizations, education, hospitals, and the funding community. NewSci is bringing the Impact Measurement & Analysis (IMA) to the sector. For media or sales enquiries please contact

Lehigh University Selects the NewSci Findability Platform™

Lehigh University Selects the NewSci Findability Platform™

Will partner with NewSci LLC to gain actionable insights from institutional data to recruit, retain and grow relationships with constituents
PRLog – Jul. 23, 2014 – TAMPA, Fla. — NewSci LLC, a leading provider of big data and analytics to nonprofit organizations, today announced Lehigh University, one of the nation’s premier research institutions, has selected the NewSci Findability Platform™ to glean insights from internal and growing external data sources like social media.

“We are pleased to partner with Lehigh University to help them turn data into knowledge, and the knowledge into actionable insights,” said David Lawson, NewSci’s Chief Executive Officer. “Together, we will break through data silos to provide leadership a cross-institutional view not possible with traditional CRM applications and data warehouses,” added Lawson, a pioneer in the use of data and analytics by nonprofits. Founded in 1865, Lehigh University is a premier private residential research university, ranked in the top tier of national research universities each year. With a reputation for their entrepreneurial and interdisciplinary approach to learning, more than 75,000 alumni from around the world have earned a Lehigh diploma, and nearly 97% of last year’s graduates have gone on to find career-related opportunities just six months after graduation. A beautifully wooded campus spanning 2,358 acres, it is one of the largest private campuses in the country with more than 7,000 students calling the hillside university “home.” “Like so many universities, we use applications from a wide variety of vendors. This has made it very challenging to connect internal data, and relevant external data. NewSci enables us to do this without disrupting end-users, and without taxing our IT team,” said Thomas Chaves, Associate Vice President for Advancement, Lehigh University. “NewSci Findability Platform™ is a revolutionary way of connecting, aggregating and analyzing    multiple data sources enabling organizations to work with all of their structured and unstructured content,” said Anand Mahurkar, Co-Founder & CTO of the company. “We use industry leading IBM® Watson Foundations’ technology in our platform, which in combination with our deep domain expertise, provides organizations applications they can trust and use to solve real-world problems,” added Mahurkar, who is a Member of the IBM® Worldwide Big Data Partner Advisor Council and was recently identified by IBM as a Big Data Hero. NewSci developed its NewSci Findability Platform™ through close association with leading nonprofit organizations. The platform offers key features like predictive analysis, sentiment analysis, influence mapping, social media analytics, cross-organizational relationship management and interactive data visualizations. The platform uses IBM InfoSphere, Data Explorer and BigInsights™ infrastructure technologies as the foundation for its domain specific proprietary applications. Offered Software as a Service (SaaS), NewSci’s Findability Platform™ is hosted with SoftLayer® an IBM® Company. Explaining the rollout plan, David Lawson said, “During the first phase of implementation the focus will be on applications within the Advancement office. Later, other departments will be brought onto the platform.” Lehigh will also have access to NewSci Labs, the company’s research and consulting division. Talking about NewSci Labs, Jay Goulart, Co-Founder & Chief Data Artist, who leads the NewSci Labs team, said, “We will work closely with the Lehigh team to find the critical signals within the data noise, signals which help create sustainable growth.”

Findability Sciences' joint venture - NewSci Launched first Big Data Lab for not for profit organizations

NewSci launches first Big Data Lab for Non-Profit Sector

Tampa, FL headquartered NewSci LLC today announced the launch of NewSci Labs to address new challenges in the world of big data for educational institutions, non-profit organizations and associations.

NewSci Big Data Lab
NewSci Big Data Lab

PRLog (Press Release) – Jun. 10, 2014 – TAMPA, Fla. — At a time when the volume, variety, and velocity of information are exploding, organizations find themselves struggling to turn the data deluge into actionable knowledge. NewSci LLC created NewSci Labs to address the challenges of doing good in the age of Big Data. “As amazing as Big Data technology is, without the understanding of how to use it effectively, it is at best a novelty, and at worst a distraction. We created NewSci Labs to ensure our clients are able to fully realize the potential of this transformational technology,” said David Lawson, Co-Founder and CEO of NewSci. Jay Goulart, Co-Founder and Chief Data Artist of NewSci, stated, “With years of experience in understanding how to apply the knowledge and insights gleaned from data to the real-world challenges of the educational and nonprofit sectors, our team is well-positioned to help organizations harness the incredible power of Big Data. Leading schools, universities, non-profit organizations, consulting firms, and hospitals are currently in discussions with us to put NewSci Labs to work for them. ” NewSci Labs will have three primary focus areas – Engagement; Attraction; and Relationships. Each of the focus areas will have labs devoted to particular sectors and specialties. “Mission impact; admissions; relationship retention; information governance; and social engagement are just a few examples of what we will be doing,” added David Lawson. NewSci Labs will be producing a series of white papers and webinars to further education within the sector. NewSci LLC is a leading provider of technology to support Big Data, Contextual Data & Cognitive Computing. Their flagship product, the NewSci Findability Platform, is built on IBM Watson Foundations.

Big Data & Analytics Hero Anand Mahurkar views big data as a new way for managing businesses


Big Data & Analytics Heroes: Anand Mahurkar

 Anand Mahurkar, founder and CEO of Findability Sciences, agrees with the pundits who say big data is the new oil or even the new soil. Anand insists that, for tomorrow’s generation, everyone needs to know the data well so that they can run businesses with less friction using this new oil, and farm in the new soil.

BDAH_Anand-Mahurkar_400x400.jpgWhat gold nuggets have you uncovered using big data and analytics?

For the first time, we understand human insights from electronic data. When we started looking at internal transaction data, along with the social data an individual creates, you get deeper insights on behavior, influence, expectations and reactions. For example, at higher education institutes, we were able to free data from silo applications and discover hidden connections leading to new insights on their network relationships. From social media data, we uncovered people who are influencing or can influence our customers’ business. By tracking the sentiments, themes, phrases and tones we identified who can be an authority in a given subject and engage with them effectively.Should tomorrow’s generation acquire analytic skills, no matter the degree? Why or why not? There is a paradigm shift in the way every stream of life, society or business interacts with data, ranging from creation to consumption and delivery of outputs. Data is a new oil or soil. Analytics was considered as the domain of only IT people, or researchers. But for tomorrow’s generation, everyone needs to know the data so that they can run the businesses of the future. May it be small, medium or large, with the new oil there is less friction and farming in the new soil effectively bears sweet fruits for the businesses where the upcoming generation will be involved. So no matter the degree, everyone in the new generation should acquire data science (analytics) skills. These skills are going to be as basic as a language skill for any stream of education and foundational for becoming part of any business or organization. How can big data, combined with analytics, improve our world in 5 to 10 years? Data and content creation are now in the hands of the masses, ranging from schoolchildren, to stay-at-home parents, to business professionals. Earlier the content was generated by only a select few, inside the four walls of an office. The reporting and management of that information was based only on the data generated by this select few and, hence, it had a very narrow view of what businesses were supposed to know. In the next 5 to 10 years, with big data getting bigger and new analytics capabilities becoming available every day, the world is going to improve. We stand to see communities with less conflicts, better governance overall, unmatched law enforcement, better customer service, improved healthcare diagnoses, proactive health services and the value of money and overall well-being index of the world we live in , going up.

The Big Data Needle in a Haystack

Big data in a minute: Using smart business approaches and technology to react to market dynamics


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NewSci gives universities a powerful new way to integrate data

Tuesday, March 18, 2014  (University Business)

Nonprofit organizations have unprecedented, new abilities to search all internal and external data through a contextual data engine offered by NewSci LLC.

NewSci combines the power of search capabilities provided by the Findability Sciences platform (powered by IBM) and domain expertise in nonprofit fundraising with cognitive computing, which learns and interacts naturally with people to extend beyond what humans or machines could do on their own. NewSci penetrates and sorts the complexity of Big Data, so organizations can pose new, bold questions and receive highly reliable answers in quantity. The dividend for schools and colleges is limited only by the imaginations of those who ask the questions.

NewSci was founded in October 2013 when David Lawson, CEO, and Jay Goulart formed a joint venture partnership with Anand Mahurkar, the owner of Findability Sciences, who has 20 years of experience in IT business solutions for global organizations. Lawson and Goulart have broad experience in fundraising consultation, including serving nonprofit clients through their own partnership, New Science of Philanthropy.

Although it is a new business, the Findability platform is a proven technology which integrates structured and unstructured internal data (from previously siloed databases, certificates and documents, etc.), along with data found online, to help leadership see a complete picture of the organization. As Mahurkar explains, “Instead of the pain of searching, Findability offers ‘the joy of finding.’”

With deep sector experience, Lawson and Goulart supply the expert guidance that enables nonprofits to formulate the questions that enable leadership to find and analyze unprecedented quantities of high quality information, enabling the creation and implementation of novel strategies to achieve highly specific, diverse goals spanning admission yields, philanthropic tendencies, leadership donor retention, etc.

“This offers leaders a comprehensive view of their organization and how it is supported and perceived,” Lawson observes. “We are thrilled to be bringing this platform to the nonprofit sector, because current technology is not providing what it needs.”

Goulart sees the technology as serving multiple aspects of an organization. “The insights nonprofits gain will make fundraising more effective,” he said, “because the comprehensive view of internal data and the added perspective of outside data will accurately portray what donors value, what they are supporting, and what they want to support. Admission offices will simultaneously apply big picture data to help them attract and retain the right applicants.”

NewSci will help them find information on questions such as: “Who will apply? Why are they applying? What do they like?

What are their concerns? What did they like during their campus visit? What are they telling their friends about the school? What are their philanthropic preferences? What will make them want to continue their support?” NewSci has already successfully completed “proof of concept” applications in major higher education institutions and private schools.

NewSci’s corporate headquarters are in Tampa, where Goulart is based. Lawson is based in Tallahassee, and Mahurkar has offices in Boston and Mumbai. For more information on NewSci, visit or contact David Lawson at 813.666.8899.

Nonprofits Integrate Internal and External Data to Develop Comprehensive Organization Overviews with NewSci
(Tampa, Fla., March 4, 2014) Nonprofit organizations have unprecedented, new abilities to search all internal and external data through a contextual data engine offered by NewSci LLC ( NewSci combines the power of search capabilities provided by the Findability Sciences platform (powered by IBM) and domain expertise in nonprofit fundraising with cognitive computing, which learns and interacts naturally with people to extend beyond what humans or machines could do on their own. NewSci penetrates and sorts the complexity of Big Data, so organizations can pose new, bold questions and receive highly reliable answers in quantity. The dividend for schools and colleges is limited only by the imaginations of those who ask the questions. NewSci was founded in October 2013 when David Lawson, CEO, and Jay Goulart formed a joint venture partnership with Anand Mahurkar, the owner of Findability Sciences, who has 20 years of experience in IT business solutions for global organizations. Lawson and Goulart have broad experience in fundraising consultation, including serving nonprofit clients through their own partnership, New Science of Philanthropy. Although it is a new business, the Findability platform is a proven technology which integrates structured and unstructured internal data (from previously siloed databases, certificates and documents, etc.), along with data found online, to help leadership see a complete picture of the organization. As Mahurkar explains, “Instead of the pain of searching, Findability offers ‘the joy of finding.’” With deep sector experience, Lawson and Goulart supply the expert guidance that enables nonprofits to formulate the questions that enable leadership to find and analyze unprecedented quantities of high quality information, enabling the creation and implementation of novel strategies to achieve highly specific, diverse goals spanning admission yields, philanthropic tendencies, leadership donor retention, etc. “This offers leaders a comprehensive view of their organization and how it is supported and perceived,” Lawson observes. “We are thrilled to be bringing this platform to the nonprofit sector, because current technology is not providing what it needs.” Goulart sees the technology as serving multiple aspects of an organization. “The insights nonprofits gain will make fundraising more effective,” he said, “because the comprehensive view of internal data and the added perspective of outside data will accurately portray what donors value, what they are supporting, and what they want to support. Admission offices will simultaneously apply big picture data to help them attract and retain the right applicants.” NewSci will help them find information on questions such as: “Who will apply? Why are they applying? What do they like? What are their concerns? What did they like during their campus visit? What are they telling their friends about the school? What are their philanthropic preferences? What will make them want to continue their support?” NewSci has already successfully completed “proof of concept” applications in major higher education institutions and private schools. NewSci’s corporate headquarters are in Tampa, where Goulart is based. Lawson is based in Tallahassee, and Mahurkar has offices in Boston and Mumbai. For more information on NewSci, visit or contact David Lawson at 813.666.8899. # NewSci LLC ( was founded to help nonprofit organizations apply the Findability Sciences platform to help leaders make sound decisions based on a comprehensive overview of the organization. # # #
Big Data for Good - Anand Mahurkar at TEDxLowell

photo (68) April 27, 2014 Lowell, MA Anand Mahurkar, CEO of Findability Sciences, delivered speech at TEDxLowell on Big Data for Good. During his engaging speech, he presented examples of how Big Data can be used for doing social good and how Findability Sciences Lab is engaged in innovating ideas to do Good.

Digital Body Language and Brand Karma

Digital Body Language and Brand Karma

IBM Big Data in a Minute: Learn more about gaining human insights from data

By  | Published April 11, 2014
By leveraging big data, today’s organizations can make sense of unstructured and structured data to well understand customer behavior. Research conducted by the Pew Internet Project indicates that as of September 2013, 73 percent of online adults use social networking sites, and 90 percent of 18–29 year olds use social networking sites.1 These statistics arguably provide a clear picture of where the world is headed. People are using social networks to forge and maintain friendships, and these comprehensive dialogues can be inundated with customer preferences and behaviors. All these social networks are capable of producing mounds of unstructured data—data that holds precious jewels of insight. Businesses need to harvest this data to pick out the nuances that previously could be obtained only through personal, face-to-face interactions and conversations. Today, customer sentiment is no longer just about what people buy or when they buy, but why they buy. Given that many view social peers as trusted advisors for hotel recommendations, product reviews, and other buying cues, the center of influence has widened significantly and cannot be pinned to any single buying influence. Anand Mahurkar, chief executive officer (CEO) of Findability Sciences, nicely summed up this social media experience by addressing connecting unstructured and structured content in “Digital Body Language,” an IBM Big Data in a Minute series video. “The way we are interacting with society, the way we are interacting with family is rapidly changing,” says Mahurkar. “And the insights—the human insights—which are aligning to that data are becoming very important for corporations to know it because accordingly they can react to the demands of the market and their consumers.” The organizations that can successfully mine social data to connect digital data with transactional data to understand the all-important why behind customer behavior can give themselves a competitive edge. Listen to Mahurkar discuss more about digital body language and share how organizations are embracing the shift to digital markets and personas. 1 “Social Networking Fact Sheet,” Pew Research Internet Project, Internet Project Library Survey, July 18 – September 30, 2013.
IBM Entrepreneur Day - Innovate, Transform, Grow
On Feb 4th IBM hosted Day 2 of the inaugural IBM Global Entrepreneur week with 44 in-person events around the world. At our newest location in Cambridge, we hosted our next installment in our series we call“Connecting Companies with Capital”

Anand Mahurkar, CEO of Findability Sciences was one of the panelist during this event.

Boy,…what a day it was! There was energy, buzz, mentoring, keynotes, cool startup technologies and so much more!!! If you missed it, you can catch a part of the event which was livestreamed that day here:


We had a packed room with overflow rooms on the 2nd floor showing the livestream content of keynotes and panel discussions.

Chris Lynch from Atlas Ventures kicked off the day with some great lessons for entrepreneurs and insights. Our panel discussion bringing together IBMAmerican Airlines and Constant Contact and their respective partners was something the audience found very valuable and informative. The startups shared their experiences (good and bad) providing a holistic view of the complete partnership.

Victor Rosansky was able to convey some interesting secrets for entrepreneurs to be successful which piqued their interest to know more. Visit here to get a copy of his presentation and stay connected!

You would think there was loads of information packed into these 2 hours but wait…there’s more!!!


We then moved into our key component of the day – “Speed Mentoring”. 30 mentors were able to connect with almost 100 startups to provide some advice and get some information to foster some initial connections which they can follow up on. The short time allotted (5 mins) for each pair helped ensure we get most connections made in a short amount of time.

That was by no means the only networking happening…people were able to avail of the all the meeting spaces, rooms and breakout areas to gather for a quick bite to eat or carry on follow up conversations.

The seven breakout sessions were a natural flow from the networking lunch. Each of the sessions was well attended, and the leaders, who were subject matter experts in each of the areas provided the right intros to help get the conversations started.

Jon Prial of Georgian Ventures mentioned on his blog – “A last great takeaway was hammered during a breakout session on Markets was on how a company needs to push away all distractions and focus, focus, focus.”  – led by Jess McLear and Lauren Celano

Findability Sciences helps its customers experience the 'joy of finding' says Anand Mahurkar, CEO and Founder. About 80% of data businesses need to leverage is found outside the firewall.

Findability Sciences helps its customers experience the “joy of finding” says Anand Mahurkar, CEO and Founder. About 80 percent of data businesses need to leverage is found outside the firewall. Add to that the need to integrate the data from internal systems across the organization, and you start to get a picture of the information management problems organizations are dealing with. This is where Findability Sciences comes in. Anand says that they work predominantly in the higher education, non-profit, media/entertainment and healthcare industries, helping clients uncover valuable insights. Anand points out that social data has become increasingly important, especially given the growth in smartphones in recent years. For instance, if a customer moves from one part of the country to another, this may first show up externally on a network such as LinkedIn. Now a business can take this information and use it to amend its marketing and improve the customer service. Predictive analytics is also incredibly important in order to monitor the data body language of customers and respond as necessary when a customer acts like they are about to switch. Findability Sciences leverages IBM products Data Explorer and BigInsights for sentiment analysis. They also combine Sugar CRM with IBM technologies to offer solutions that manage multiple relationships across the enterprise.

Watch Anand Mahurkar, CEO, Findability Sciences talking about Findability Platform

Former Contract chairman Ravi Deshpande launches new advertising agency Whyness

Ravi Balakrishnan & Pritha Mitra Dasgupta, ET Bureau Nov 6, 2013, 04.45AM IST ET

MUMBAI: Ravi Deshpande, former chairman and chief creative officer of WPP-owned Contract, has gone independent with Whyness, an integrated communications agency where he is the founder, chairman and chief creative officer. Deshpande says the seeds of the new venture were sown after he bought his first iPad in 2010. “I was fascinated with the idea of solutions made possible by the power of technology and design.” Even as he mulled over the possibilities Deshpande met his future partners Anand Mahurkar, founder and CEO of Boston-based Findability Sciences, a big data company with a back-end in India, and Clement Derock and Frederic Lalande, founders and creative directors at Seenk, a Paris-based design and branding specialist. In his new agency, Deshpande aims to have creative people and strategists working alongside design specialists and creators of digital technology. He believes such a model is unprecedented. “There isn’t an agency with the ability to build brands which has technology integrated into the same structure. Around the table there are four people: a strategist, a storyteller, a designer and a technologist.” Whyness will also be tapping into graduates from Ecole Intuit Lab, a design school run by Deshpande. He explains his choice of partners saying, “Findability converts big data into smart data. It’s handy in planning a campaign /to precisely know consumer behaviour, spot insights and build strategy.” Seenk, which counts Lacoste and BNP Paribas among its clients, will supply the aesthetic and design muscle. Deshpande is clear he couldn’t have implemented such a partnership-based structure within the confines of an ad agency. He says, “I wanted to do something very clearly future and technology-based, with a larger footprint and where I control the destiny of the entity myself.” Besides hiring for operations in Mumbai, Whyness has front offices in Paris and Boston operating out of Seenk and Findability, with business development as the key agenda. He envisages these offices developing into full-fledged operations within a few weeks. He intends the solutions offered by Whyness to transcend print, outdoor and television commercials, generally thought of as the stock in trade of the advertising agency business. The agency is 100% self-funded at the moment and is in the midst of pitching for assignments in the FMCG, retail and funded NGO space. “Going forward I might dilute 10%,” he says. With 6-7 projects including two international jobs, Deshpande says Whyness will break even in the first 12 months. Asked if Whyness is slightly ahead of its time, he says, “Indians always feel we are in the process of getting there and so anything innovative and sophisticated is postponed. I am on time…” This is not Deshpande’s first attempt at entrepreneurship. He had quit Contract to form Lemon in 2001, backed by Euro RSCG. He has learned a few lessons from that experience, he says.

Findability Sciences joins forces with Whyness Worldwide to solve challenges in Marketing & Communications field

Better discovery can be achieved by applying effective filters

Anand Mahurkar at Firebrand Community Conference

Newburyport, MA – Anand Mahurkar, Founder & CEO, Findability Sciences participated in a panel discussion on “Defining Discovery.” The panel was part of the “Firebrand Community Conference” for publishing professionals. Sep. 23, 2012 – Firebrand Community Conference was hosted in Newburyport,  MA on September 19th and 20th.  The annual conference is known for  bringing together publishing and technology thought leaders  to discuss the challenges facing the publishing industry. During the discussion, Anand Mahurkar outlined what he called ” touchpoints” for Discovery and contrasted technology touch points with traditional brick and mortar consumer experiences with books. Referring to David Weinberger’s recently published book – Too Big To Know, Anand added that better discovery can be achieved by applying effective filters for reducing the knowledge available.Discovery and Findability are often used interchangeably. While responding to the question on difference between findability & discovery, he separated the terms by saying findability is an art & science where as discovery is touch points in the minds of readers, based on which they make decision of purchasing a title. Anand suggested to the publishers, who are looking for better discovery use of online tools like NetGalley, Reefle, GoodReads etc. Findability Sciences develops innovative software solutions for companies reduce the pain of search and give joy of finding.

‘Big Data’: Use It to Increase Fundraising Success
September 15, 2013
By Dawn Wolfe
The ability to learn a wealth of detailed information about almost anyone has been in the news a lot lately. From the ability of political campaigns to target specific voters with specific messages to government surveillance, there’s a high degree of awareness that the Internet, along with higher-capacity computers, is making it easier to collect, store and manipulate information about individuals on a scale that would have been impossible just 10 years ago. But how can fundraisers benefit from this new world of “Big Data”? According to nonprofit technology consultant Larry Eason, president and founder of DotOrgPower (Orange, CA), even some of the smallest fundraising shops are already making unintentional use of Big Data, while a few larger organizations are already working with companies like DotOrgPower and Findability Sciences, a Big-Data solution provider, to take the mountains of information available about donors and prospects and make it work to their advantage. Eason says the term Big Data refers to three things that are going on technologically with information: the velocity or speed at which data is being generated, the variety of information available and the staggering volume of data being generated literally every second. The variety of ways data is stored on the Internet alone can be overwhelming. “With Big Data, there’s all this unstructured information,” Eason explains. “There’s a record with your name on one website, your Tweets, your Facebook posts, maybe blog posts — it’s all in different formats and different places. All that information can be useful, but the variety of data and variety of places where it’s stored is a challenge.” However, because computers have become so much more powerful and versatile, “We’re beginning to learn we can tap into that data to help us do our work more effectively. We have the technology now to be able to store, filter through and combine this unstructured and structured data to paint a detailed, coherent picture of the people whom nonprofits, corporations and NGOs are trying to reach.” Eason says many smaller organizations are already leveraging Big Data unintentionally whenever staff does prospect searches on LinkedIn. However, “Not many nonprofits are actively using Big Data or working with firms that are doing Big Data work,” notes Eason. “You really need to be working with a firm that’s doing work around Big Data,” Eason says, adding there aren’t currently any off-the-shelf software products that will allow nonprofits to start collecting and filtering data in-house. However, one thing nonprofit fundraisers can do right now is to start using social media data sources like LinkedIn more intentionally to tap into their staff members’ and volunteers’ existing networks. While Big Data gives organizations the ability to reach thousands (or even tens of thousands) of people — at least via the Internet — Eason cautions the most important facet of this tool is how it can strengthen an organization’s “mission critical” relationships. “I want to know how technology can help develop my most important relationships; I’m much less interested in scale,” he says. “This isn’t just about what you do online — this technology isn’t just so we can do lots of things on the Web — it also informs the things we do in person.” Source: Larry Eason, President and Founder, DotOrgPower, Orange, CA. Phone (310) 876-5173. E-mail: Website: